CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT
The article discusses the trends in the innovation process management at the enterprise connected with the concept of "open innovation". The author shows the value-based approach role in the organization of innovative activity of the company. The paper describes the factors involving consu...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2018-06-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/182 |