CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT
The article discusses the trends in the innovation process management at the enterprise connected with the concept of "open innovation". The author shows the value-based approach role in the organization of innovative activity of the company. The paper describes the factors involving consu...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2018-06-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/182 |
| _version_ | 1797881737603186688 |
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| author | T. N. Zhukova |
| author_facet | T. N. Zhukova |
| author_sort | T. N. Zhukova |
| collection | DOAJ |
| description | The article discusses the trends in the innovation process management at the enterprise connected with the concept of "open innovation". The author shows the value-based approach role in the organization of innovative activity of the company. The paper describes the factors involving consumers in the creation of a new consumer value. The article defines prospects and problems of the company that arise with consumers' involvement in the process of innovation. The author classifies the forms of consumer involvement in the innovation process. The article highlights a company's goals for creating a system of consumer involvement in the development and improvement of new products. |
| first_indexed | 2024-04-10T03:23:49Z |
| format | Article |
| id | doaj.art-eb9e4c81221c4850b79dd657affd6c0a |
| institution | Directory Open Access Journal |
| issn | 2412-8562 2658-7777 |
| language | English |
| last_indexed | 2024-04-10T03:23:49Z |
| publishDate | 2018-06-01 |
| publisher | Saint Petersburg Electrotechnical University |
| record_format | Article |
| series | Дискурс |
| spelling | doaj.art-eb9e4c81221c4850b79dd657affd6c0a2023-03-13T07:29:32ZengSaint Petersburg Electrotechnical UniversityДискурс2412-85622658-77772018-06-0143404510.32603/2412-8562-2018-4-3-40-45181CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENTT. N. Zhukova0Санкт-Петербургский государственный электротехнический университет «ЛЭТИ» им. В. И. Ульянова (Ленина)The article discusses the trends in the innovation process management at the enterprise connected with the concept of "open innovation". The author shows the value-based approach role in the organization of innovative activity of the company. The paper describes the factors involving consumers in the creation of a new consumer value. The article defines prospects and problems of the company that arise with consumers' involvement in the process of innovation. The author classifies the forms of consumer involvement in the innovation process. The article highlights a company's goals for creating a system of consumer involvement in the development and improvement of new products.https://discourse.elpub.ru/jour/article/view/182вовлечение потребителейинновационный процессмаркетинг отношенийкраудсорсингцепочка создания ценностисовместное создание ценности |
| spellingShingle | T. N. Zhukova CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT Дискурс вовлечение потребителей инновационный процесс маркетинг отношений краудсорсинг цепочка создания ценности совместное создание ценности |
| title | CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT |
| title_full | CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT |
| title_fullStr | CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT |
| title_full_unstemmed | CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT |
| title_short | CONSUMER INVOLVEMENT IN THE VALUE CHAIN AS A MANAGEMENT INSTRUMENT OF INNOVATION PROCESSES IN A BISINESS ENVIRONMENT |
| title_sort | consumer involvement in the value chain as a management instrument of innovation processes in a bisiness environment |
| topic | вовлечение потребителей инновационный процесс маркетинг отношений краудсорсинг цепочка создания ценности совместное создание ценности |
| url | https://discourse.elpub.ru/jour/article/view/182 |
| work_keys_str_mv | AT tnzhukova consumerinvolvementinthevaluechainasamanagementinstrumentofinnovationprocessesinabisinessenvironment |