Tourism Market Segmentation of Kish Free Zone: A New Approach to Brand Concept Map
The success of tourism destinations depends on a proper understanding of the brand image of individuals, but individuals have different mental images which are potentially the basis for segmentation in the tourism market. The present study is primarily an attempt to develop a brand concept map metho...
| Main Authors: | , , |
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| 格式: | 文件 |
| 语言: | fas |
| 出版: |
Allameh Tabataba'i University Press
2019-11-01
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| 丛编: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| 主题: | |
| 在线阅读: | http://tms.atu.ac.ir/article_10601_619ba4be4ba07ab9759bfb243675d212.pdf |