Consumer behaviour towards the adoption of digital banking channels
Digital banking channels have gained immense popularity and have successfully acquired and retained clients. Despite their growing popularity, some consumers still hesitate to adopt these channels. In this study, we explore the role of personality in influencing consumer behaviour towards adopting...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Pernambuco
2024-06-01
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| Series: | Consumer Behavior Review |
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| Online Access: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/260295 |