Online Survey of Consumer Preferences for Poinsettia Cultivars

Online Survey of Consumer Preferences for Poinsettia Cultivars

New introductions necessitate ongoing studies to keep producers updated about current trends. Consumer preference study results for poinsettia cultivars may interest breeders, wholesale producers, and retail consumers. An online consumer preference survey, conducted from 15 December 2020 to 19 Janua...

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Bibliographic Details
Main Authors: Benedict C. Posadas, Christine E. H. Coker, Caitlin Jackson, Patricia R. Knight, James M. DelPrince, Scott A. Langlois, Jenny B. Ryals
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Horticulturae
Subjects:
willingness to pay
levels of liking
socioeconomic characteristics
Online Access:https://www.mdpi.com/2311-7524/9/4/449

Internet

https://www.mdpi.com/2311-7524/9/4/449

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