Design the pattern of sensory marketing and its antecedents in the Fast-Moving Consumer Goods for dairy industry
Aim and Introduction: The aim of this study is to design the pattern of sensory marketing (based on the senses) and its antecedents in the (Fast-Moving Consumer Goods) dairy industry. Brands competing in dairy industry require a clear emphasis on sensory stimuli when developing their marketing strat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2022-09-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | http://www.smsjournal.ir/article_125230_d57e65464be47c5f70d2648b4d7c5235.pdf |