Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

AbstractBrands investigate cultural sensitivity in order to stand out from global market competition and reach more diverse customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand credibility toward purchase intention to domestic products...

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Bibliographic Details
Main Authors: Ramadania Ramadania, Jaebeom Suh, Rosyadi Rosyadi, Bintoro Bagus Purmono, Rahmawati Rahmawati
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Consumer ethnocentrism
cultural sensitivity
brand credibility
purchase intention
domestic brand
D70
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2229551

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https://www.tandfonline.com/doi/10.1080/23311975.2023.2229551

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