To push for stardom or not: A rookie’s dilemma in the Tamil movie industry
There is a trend today among successful rookies (SRs) in the Indian Tamil film industry to try to get on a fast track to stardom, running the risk of failure or being replaced with a new entrant. The study examines the rationale for this, and the options available to the actor and the producer. Usin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2010-09-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389610000212 |