A qualitative research on the factors determining product awareness and product preference in promoting medicines by digital tools

The aim of the present study is determination of the factors that are effective in product awareness and product preference in digital promotion. A semi-structured interview form was used to identify the views of the nineteen participants in total. The interviews were done by the researcher. All the...

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Bibliographic Details
Main Authors: Ali Karaman, Yakup Durmaz
Format: Article
Language:English
Published: Society of Turaz Bilim 2018-12-01
Series:Medicine Science
Subjects:
Online Access:http://www.ejmanager.com/fulltextpdf.php?mno=302642315