The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS
The notion of consumer values has been a key factor in understanding consumer behavior and has attracted the attention of various scholars in e-commerce. The aims of this study are to conceptualize a multidimensional construct of consumer information value (CIV) on social network sites (SNS), to exa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/4/85 |