POLISH WOMEN ON THE BANKING SERVICES MARKET: AN EMPIRICAL ANALYSIS OF POLISH WOMEN’S ATTITUDES TOWARDS BANKING FOR WOMEN

This article presents an analysis of the behavior of Polish women in the banking services market. The empirical material is the results of surveys conducted among 1217 randomly selected Polish women. Using the collected and organized empirical material, developed in a descriptive, tabular, and graph...

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Bibliographic Details
Main Author: Mirosław SOŁTYSIAK
Format: Article
Language:English
Published: Rzeszow University of Technology 2023-12-01
Series:Humanities and Social Sciences
Subjects:
Online Access:https://journals.prz.edu.pl/hss/article/view/1651