How to convince in a televised debate: the application of machine learning to analyze why viewers changed their winner perception during the 2021 German chancellor discussion
Abstract What causes viewers to change their winner perception during a televised debate? The article addresses this question, drawing on a large-N field study of the 2021 chancellor debate in Germany, which contains survey and real-time response data for 4613 participants. Using machine learning te...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-09-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02047-5 |