Can Social Media Engagement Predict Election Results? Bandwagon Effects of Tweets About US Senate Candidates

The social media platform X (formerly Twitter) has grown to become an important venue for political discourse, with candidates using it integrally in their election campaigns. However, it is not clear if activity on Twitter can be used to forecast elections, given conflicting findings in the literat...

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Bibliographic Details
Main Authors: Jinping Wang, S. Shyam Sundar, Nilàm Ram
Format: Article
Language:English
Published: SAGE Publishing 2024-11-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051241298449