Can Social Media Engagement Predict Election Results? Bandwagon Effects of Tweets About US Senate Candidates
The social media platform X (formerly Twitter) has grown to become an important venue for political discourse, with candidates using it integrally in their election campaigns. However, it is not clear if activity on Twitter can be used to forecast elections, given conflicting findings in the literat...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2024-11-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/20563051241298449 |