Categorical and concept apparatus for the transformation of catering enterprises’ marketing strategies
The article presents the results of a study of the transformation processes of catering enterprises’ marketing strategies. In particular, the study considers the views of domestic and foreign scholars concerning the definitions of the concepts of “loyalty”, “satisfaction” and “engagement”. It has be...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3809 |