HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY

The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the “compromise†dimension. Although not based on previous studies, as is the only one...

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Bibliographic Details
Main Authors: DRULE ALEXANDRA MARIA, BACILA MIHAI FLORIN, POP MARIUS DOREL, CIORNEA RALUCA
Format: Article
Language:deu
Published: University of Oradea 2012-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2012/n1/166.pdf