Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour

Marketing Potential of Homemade Food: a New Entrepreneurial Endeavour

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This study aims to examine the marketability of homemade food and to understand the need for an entrepreneurial venture start-up in Oman. In addition, it explores barriers to buying or selling homemade food. The research is based on a qualitative study using purposive sampling techniques by an inde...

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Bibliographic Details
Main Authors: Mohammed Muneerali Thottoli, Tif Said Suhail Al Mazroui, Duaa Suleiman Amur Al Hoqani, Maather Mohammed Al-Alawi
Format: Article
Language:English
Published: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2023-12-01
Series:Multidisciplinary Business Review
Subjects:
Homemade food
marketability
entrepreneur
venture start-up
Online Access:http://localhostindex.php/index.php/mbr/article/view/7140

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http://localhostindex.php/index.php/mbr/article/view/7140

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