Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z

Applying AHP-TOPSIS Approach for Selecting Marketplace based on Preferences of Generation Z

The increasing ease of internet access leads to good opportunities for marketplace growth. The marketplace's popularity is gaining among many people, especially Generation Z, and makes the marketplace becomes their primary solution for online shopping. According to the massive amount of generat...

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Bibliographic Details
Main Authors: Wandhansari Sekar Jatiningrum, Sri Nastiti Andayani Sesanti Retno Utami, Wardatus Sholihah, Ashof Abdulmajid, Reinna Desstryani
Format: Article
Language:Indonesian
Published: Universitas Pembangunan Nasional "Veteran" Yogyakarta 2022-06-01
Series:OPSI
Subjects:
ahp-topsis
generation z
marketplace
Online Access:http://jurnal.upnyk.ac.id/index.php/opsi/article/view/6824

Internet

http://jurnal.upnyk.ac.id/index.php/opsi/article/view/6824

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