Quantification of Productivity of the Brands on Social Media With Respect to Their Responsiveness

Quantification of Productivity of the Brands on Social Media With Respect to Their Responsiveness

Social online marketing is expanding fast with the evolution and recent development in the information and communication technology. Investigating how companies are exploiting social media for marketing, advertisement, and consumer's engagement is gaining more and more interest. In this paper,...

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Bibliographic Details
Main Authors: Basit Shahzad, Kinza Mehr Awan, Abdullatif M. Abdullatif, M. Ikramullah Lali, M. Saqib Nawaz, Ume Ayesha, Muzafar Khan
Format: Article
Language:English
Published: IEEE 2019-01-01
Series:IEEE Access
Subjects:
Twitter
brands
followers
company response
retweet count
Online Access:https://ieeexplore.ieee.org/document/8604121/

Internet

https://ieeexplore.ieee.org/document/8604121/

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