Segmentation and Choice of Partners of an Enterprise in the Process of Marketing Activities
The aim of the article is to justify the need for segmenting and choosing partners of an enterprise in the process of marketing activities. By analyzing, systematizing and summarizing scientific works of domestic and foreign scientists, the essence of partnering relationships and their role in imple...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-05-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-5_0-pages-239_245.pdf |