How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension
This article is a publication of a research finding aimed to determine the influence of customer attitude, brand familiarity, brand awareness, and brand extension toward brand image (study case using toothpaste brand XYZ). Brand image is one of the key factors of brand managemrnt to stay survive in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management
2023-09-01
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| Series: | Asian Management and Business Review |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/AMBR/article/view/27797 |