The Influence of Product Variety, Price, Promotion, and Service Quality on Repurchase Interest in Raja Kebab and Rantauprapat Burger Culinary Delights

This study aims to analyze the effect of product variations, prices, promotions, and service quality on repurchase interest. The type of research used is explanatory research with an accidental sampling technique. The number of samples set is 100 respondents. Data analysis in this study used SPSS v...

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Bibliographic Details
Main Authors: Kiki Armada. S, Siti Lam’ah Nasution, Rizky Syaputra
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2022-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.ikhac.ac.id/index.php/iijse/article/view/4056