Relationship marketing: customers, suppliers and competitors

n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its acti...

Full description

Bibliographic Details
Main Author: Moseeva Galina Vasilyevna
Format: Article
Language:Russian
Published: Международный центр научно-исследовательских проектов 2012-04-01
Series:Sovremennye Tehnologii Upravleniâ
Subjects:
Online Access:http://sovman.ru/en/article/1604/