Relationship marketing: customers, suppliers and competitors
n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its acti...
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| Format: | Article |
| Language: | Russian |
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Международный центр научно-исследовательских проектов
2012-04-01
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| Series: | Sovremennye Tehnologii Upravleniâ |
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| Online Access: | http://sovman.ru/en/article/1604/ |
| Summary: | n modern conditions of overproduction and domination in the market of consumers to the organizations everything is more difficult to survive alone and to succeed in fierce competitive fight. The modern concept of marketing, marketing of relationship, considers interests of all interested in its activity of consumers, suppliers, wholesale and retail dealers, and also competitors, the state and public organizations on the basis of establishment with them long-term mutually advantageous partnership. |
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| ISSN: | 2226-9339 |