Modélisation par les frames des pressions discursives sur le transfert d’information et l’organisation textuelle d’un genre de textes. L’exemple des publicités du vin en Autriche

The present article aims at investigating the discursive pressures at the phrasal and textual levels for a text genre, here wine advertisements from Austrian supermarket leaflets. After having developed the theoretical framework of Germanic inspiration, a case study is conducted to highlight these d...

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Bibliographic Details
Main Author: Matthieu Bach
Format: Article
Language:fra
Published: Université Abderrahmane Mira 2023-06-01
Series:Multilinguales
Subjects:
Online Access:http://journals.openedition.org/multilinguales/10424