ANALISIS KELAS SOSIAL DALAM MEMBACA IKLAN

Many studies on advertising in Indonesia have been conducted. The discussions are mostly about the influence of advertising on consumers. However, such studies often slip into a deterministic understanding. Actions are understood as behaviors merely influenced by external factors. The study of adver...

Full description

Bibliographic Details
Main Author: Arizal Mutahir
Format: Article
Language:Indonesian
Published: Universitas Islam Negeri Sunan Kalijaga Yogyakarta 2020-03-01
Series:Profetik
Subjects:
Online Access:http://ejournal.uin-suka.ac.id/isoshum/profetik/article/view/1678