Developing a System Dynamic Model for Product Life Cycle Management of Generic Pharmaceutical Products: Its Relation with Open Innovation

Developing a System Dynamic Model for Product Life Cycle Management of Generic Pharmaceutical Products: Its Relation with Open Innovation

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ABSTRACT: The purpose of this study is to identify elements that influence the sale of generic pharmaceutical products during their life cycle in order to achieve more comprehensive planning and to prevent a decline stage of the product life cycle (PLC). We used a system dynamic model to identify th...

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Bibliographic Details
Main Authors: Atefeh Mousavi, Mehdi Mohammadzadeh, Hossein Zare
Format: Article
Language:English
Published: Elsevier 2022-03-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
system dynamic
pharmaceutical industry
product life cycle
open innovation dynamics
Online Access:http://www.sciencedirect.com/science/article/pii/S219985312201023X

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http://www.sciencedirect.com/science/article/pii/S219985312201023X

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