Customer Responses Following Service Failures:
Avoiding failures in the service delivery process is challenging, even for outstanding service companies. Service failure refers to the situation where the provided service falls short of customer expectations. Customer responses to such failures range from direct or indirect expression of dissatisf...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/4/43_2024.018/_html/-char/en |