Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce

This study aims to examine and analyze consumer behavior in purchasing vegetables online through E-Commerce in Indonesia. This can contribute to the creation of online food product marketing in Indonesia. A systematic literature review (SLR) was conducted based on studies of purchasing vegetables on...

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Bibliographic Details
Main Authors: Rahmah Farahdita Soeyatno, Arief Darjanto, Yusman Syaukat, Rita Nurmalina
Format: Article
Language:English
Published: Fakultas Pertanian, Universitas Panji Sakti 2024-03-01
Series:Agro Bali: Agricultural Journal
Subjects:
Online Access:https://ejournal.unipas.ac.id/index.php/Agro/article/view/1492