Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce
This study aims to examine and analyze consumer behavior in purchasing vegetables online through E-Commerce in Indonesia. This can contribute to the creation of online food product marketing in Indonesia. A systematic literature review (SLR) was conducted based on studies of purchasing vegetables on...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Pertanian, Universitas Panji Sakti
2024-03-01
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| Series: | Agro Bali: Agricultural Journal |
| Subjects: | |
| Online Access: | https://ejournal.unipas.ac.id/index.php/Agro/article/view/1492 |
| _version_ | 1797257848304959488 |
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| author | Rahmah Farahdita Soeyatno Arief Darjanto Yusman Syaukat Rita Nurmalina |
| author_facet | Rahmah Farahdita Soeyatno Arief Darjanto Yusman Syaukat Rita Nurmalina |
| author_sort | Rahmah Farahdita Soeyatno |
| collection | DOAJ |
| description | This study aims to examine and analyze consumer behavior in purchasing vegetables online through E-Commerce in Indonesia. This can contribute to the creation of online food product marketing in Indonesia. A systematic literature review (SLR) was conducted based on studies of purchasing vegetables online through E-Commerce. The data collection method used the Population, Intervention, Comparison, and Outcome (PICO) framework. The selected articles were relevant to the research objectives (with keywords "Vegetable Purchase" and "Vegetable E-Commerce"). The selection process results showed that out of 171 articles, they met the specified criteria. Consequently, 40 articles were chosen based on the research statement for further review. Findings indicate that various factors, including technology adoption, trust, and social factors, influence consumer behavior in online vegetable purchases in Indonesia. By understanding and meeting consumer needs and expectations and leveraging digital technology, a satisfying shopping experience can be created, thus encouraging repeat purchases. |
| first_indexed | 2024-04-24T22:44:09Z |
| format | Article |
| id | doaj.art-ec74166f284e499cb904ba7ec118f951 |
| institution | Directory Open Access Journal |
| issn | 2655-853X |
| language | English |
| last_indexed | 2024-04-24T22:44:09Z |
| publishDate | 2024-03-01 |
| publisher | Fakultas Pertanian, Universitas Panji Sakti |
| record_format | Article |
| series | Agro Bali: Agricultural Journal |
| spelling | doaj.art-ec74166f284e499cb904ba7ec118f9512024-03-18T18:46:24ZengFakultas Pertanian, Universitas Panji SaktiAgro Bali: Agricultural Journal2655-853X2024-03-016352454210.37637/ab.v6i3.14921033Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-CommerceRahmah Farahdita Soeyatno0Arief Darjanto1Yusman Syaukat2Rita Nurmalina3IPB University Pamulang UniversityIPB UniversityIPB UniversityIPB UniversityThis study aims to examine and analyze consumer behavior in purchasing vegetables online through E-Commerce in Indonesia. This can contribute to the creation of online food product marketing in Indonesia. A systematic literature review (SLR) was conducted based on studies of purchasing vegetables online through E-Commerce. The data collection method used the Population, Intervention, Comparison, and Outcome (PICO) framework. The selected articles were relevant to the research objectives (with keywords "Vegetable Purchase" and "Vegetable E-Commerce"). The selection process results showed that out of 171 articles, they met the specified criteria. Consequently, 40 articles were chosen based on the research statement for further review. Findings indicate that various factors, including technology adoption, trust, and social factors, influence consumer behavior in online vegetable purchases in Indonesia. By understanding and meeting consumer needs and expectations and leveraging digital technology, a satisfying shopping experience can be created, thus encouraging repeat purchases.https://ejournal.unipas.ac.id/index.php/Agro/article/view/1492consumer behavioronline purchasevegetablese-commerce |
| spellingShingle | Rahmah Farahdita Soeyatno Arief Darjanto Yusman Syaukat Rita Nurmalina Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce Agro Bali: Agricultural Journal consumer behavior online purchase vegetables e-commerce |
| title | Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce |
| title_full | Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce |
| title_fullStr | Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce |
| title_full_unstemmed | Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce |
| title_short | Purchasing Vegetables in the Digital Era: A Systematic Literature Review on Online Buying Behavior in E-Commerce |
| title_sort | purchasing vegetables in the digital era a systematic literature review on online buying behavior in e commerce |
| topic | consumer behavior online purchase vegetables e-commerce |
| url | https://ejournal.unipas.ac.id/index.php/Agro/article/view/1492 |
| work_keys_str_mv | AT rahmahfarahditasoeyatno purchasingvegetablesinthedigitaleraasystematicliteraturereviewononlinebuyingbehaviorinecommerce AT ariefdarjanto purchasingvegetablesinthedigitaleraasystematicliteraturereviewononlinebuyingbehaviorinecommerce AT yusmansyaukat purchasingvegetablesinthedigitaleraasystematicliteraturereviewononlinebuyingbehaviorinecommerce AT ritanurmalina purchasingvegetablesinthedigitaleraasystematicliteraturereviewononlinebuyingbehaviorinecommerce |