Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P”
In this article, book-cover design is studied in relation to translation and marketing. The discussion is centered on a case study of the Russian, British, American, Danish, and Norwegian editions of Victor Pelevin’s Generation “P” (Babylon in the U.K. and Homo Zapiens in the U.S.). The analysis of...
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| Format: | Article |
| Language: | English |
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University of Alberta
2021-02-01
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| Series: | Imaginations: Journal of Cross-Cultural Media Studies |
| Subjects: | |
| Online Access: | https://journals.library.ualberta.ca/imaginations/index.php/imaginations/article/view/29517 |
| _version_ | 1818561994808098816 |
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| author | Malin Podlevskikh Carlström |
| author_facet | Malin Podlevskikh Carlström |
| author_sort | Malin Podlevskikh Carlström |
| collection | DOAJ |
| description | In this article, book-cover design is studied in relation to translation and marketing. The discussion is centered on a case study of the Russian, British, American, Danish, and Norwegian editions of Victor Pelevin’s Generation “P” (Babylon in the U.K. and Homo Zapiens in the U.S.). The analysis of the book covers focuses on marketing strategy and argues that the cover of a translation affects how a novel is read and understood in the target culture. |
| first_indexed | 2024-12-14T00:57:58Z |
| format | Article |
| id | doaj.art-ec7da296f1d74db98acc6c42f70c7502 |
| institution | Directory Open Access Journal |
| issn | 1918-8439 |
| language | English |
| last_indexed | 2024-12-14T00:57:58Z |
| publishDate | 2021-02-01 |
| publisher | University of Alberta |
| record_format | Article |
| series | Imaginations: Journal of Cross-Cultural Media Studies |
| spelling | doaj.art-ec7da296f1d74db98acc6c42f70c75022022-12-21T23:23:26ZengUniversity of AlbertaImaginations: Journal of Cross-Cultural Media Studies1918-84392021-02-0111310.17742/IMAGE.VT.11.3.5Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P”Malin Podlevskikh CarlströmIn this article, book-cover design is studied in relation to translation and marketing. The discussion is centered on a case study of the Russian, British, American, Danish, and Norwegian editions of Victor Pelevin’s Generation “P” (Babylon in the U.K. and Homo Zapiens in the U.S.). The analysis of the book covers focuses on marketing strategy and argues that the cover of a translation affects how a novel is read and understood in the target culture.https://journals.library.ualberta.ca/imaginations/index.php/imaginations/article/view/29517translationbook cover designbook marketing |
| spellingShingle | Malin Podlevskikh Carlström Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” Imaginations: Journal of Cross-Cultural Media Studies translation book cover design book marketing |
| title | Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” |
| title_full | Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” |
| title_fullStr | Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” |
| title_full_unstemmed | Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” |
| title_short | Selling a Story: A Case Study of Five Book Covers for Victor Pelevin’s Generation “P” |
| title_sort | selling a story a case study of five book covers for victor pelevin s generation p |
| topic | translation book cover design book marketing |
| url | https://journals.library.ualberta.ca/imaginations/index.php/imaginations/article/view/29517 |
| work_keys_str_mv | AT malinpodlevskikhcarlstrom sellingastoryacasestudyoffivebookcoversforvictorpelevinsgenerationp |