“The Shade of It All”: How Black Women Use Instagram and YouTube to Contest Colorism in the Beauty Industry
This article examines the affordances of Instagram and YouTube in leveraging Black women the ability to contest antiblackness and colorism in the beauty industry. Specifically, I examine how prominent Black beauty influencers, Jackie Aina and Nyma Tang, and everyday Black women respond to the cosmet...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2022-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051221107634 |