Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis

Growth of digital brand name through customer satisfaction with big data analytics in the hospitality sector after the COVID-19 crisis

This study examines the best practices for the optimization of the corporate digital brand name by taking into consideration customers’ behavioral big data and web analytics. In the first stage of the study, customers’ satisfaction big data have been extracted with the assistance of a web scrapping...

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Bibliographic Details
Main Authors: Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi, Niki Glaveli
Format: Article
Language:English
Published: Elsevier 2023-11-01
Series:International Journal of Information Management Data Insights
Subjects:
Digital brand name
Customer satisfaction
Big data
Web analytics
User engagement
Tourism
Online Access:http://www.sciencedirect.com/science/article/pii/S266709682300037X

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http://www.sciencedirect.com/science/article/pii/S266709682300037X

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