Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts

Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts

Abstract Background We know little about how social media alcohol marketing is utilized for alcohol promotion in different national contexts. There does not appear to be any academic work on online exposure to alcohol marketing via social media in India, and most of the limited research in Australia...

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Bibliographic Details
Main Authors: Himanshu Gupta, Tina Lam, Simone Pettigrew, Robert J. Tait
Format: Article
Language:English
Published: BMC 2018-01-01
Series:BMC Public Health
Subjects:
Alcohol
Marketing
Internet
Social media
YouTube
India
Online Access:http://link.springer.com/article/10.1186/s12889-018-5035-3

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http://link.springer.com/article/10.1186/s12889-018-5035-3

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