Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach
Packaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2021-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/379421 |