Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach
Packaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2021-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/379421 |
| _version_ | 1827282276311891968 |
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| author | Maja Brozović* Dorotea Kovačević Josip Bota |
| author_facet | Maja Brozović* Dorotea Kovačević Josip Bota |
| author_sort | Maja Brozović* |
| collection | DOAJ |
| description | Packaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging, there is a lack of findings related to the consumers' perception of packaging materials. This paper investigates the influence of packaging materials on consumers' perception of product quality according to the Kano model of attributes classification. We used products from the current market which consumers use in daily life and can be commonly found on store shelves. The paper examined 14 quality attributes of different packaging materials using five-level Kano questionnaires. The results indicated that the attributes of particular packaging materials have an effect on the consumers' product choice. In addition, the results demonstrate that the attributes classified as attractive or one-dimensional have a strong impact on the consumers' satisfaction. |
| first_indexed | 2024-04-24T09:15:28Z |
| format | Article |
| id | doaj.art-ec973819f87b47e0a8b3115293e2d510 |
| institution | Directory Open Access Journal |
| issn | 1330-3651 1848-6339 |
| language | English |
| last_indexed | 2024-04-24T09:15:28Z |
| publishDate | 2021-01-01 |
| publisher | Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek |
| record_format | Article |
| series | Tehnički Vjesnik |
| spelling | doaj.art-ec973819f87b47e0a8b3115293e2d5102024-04-15T17:07:19ZengFaculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in OsijekTehnički Vjesnik1330-36511848-63392021-01-012841203121010.17559/TV-20200831093518Consumer Satisfaction With Packaging Materials: Kano Model Analysis ApproachMaja Brozović*0Dorotea Kovačević1Josip Bota2Faculty of Graphic Arts, University of Zagreb, Getaldićeva 2, 10 000 Zagreb, CroatiaFaculty of Graphic Arts, University of Zagreb, Getaldićeva 2, 10 000 Zagreb, CroatiaFaculty of Graphic Arts, University of Zagreb, Getaldićeva 2, 10 000 Zagreb, CroatiaPackaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging, there is a lack of findings related to the consumers' perception of packaging materials. This paper investigates the influence of packaging materials on consumers' perception of product quality according to the Kano model of attributes classification. We used products from the current market which consumers use in daily life and can be commonly found on store shelves. The paper examined 14 quality attributes of different packaging materials using five-level Kano questionnaires. The results indicated that the attributes of particular packaging materials have an effect on the consumers' product choice. In addition, the results demonstrate that the attributes classified as attractive or one-dimensional have a strong impact on the consumers' satisfaction.https://hrcak.srce.hr/file/379421consumerKano modelmaterialpackagingproduct |
| spellingShingle | Maja Brozović* Dorotea Kovačević Josip Bota Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach Tehnički Vjesnik consumer Kano model material packaging product |
| title | Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach |
| title_full | Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach |
| title_fullStr | Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach |
| title_full_unstemmed | Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach |
| title_short | Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach |
| title_sort | consumer satisfaction with packaging materials kano model analysis approach |
| topic | consumer Kano model material packaging product |
| url | https://hrcak.srce.hr/file/379421 |
| work_keys_str_mv | AT majabrozovic consumersatisfactionwithpackagingmaterialskanomodelanalysisapproach AT doroteakovacevic consumersatisfactionwithpackagingmaterialskanomodelanalysisapproach AT josipbota consumersatisfactionwithpackagingmaterialskanomodelanalysisapproach |