Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach

Consumer Satisfaction With Packaging Materials: Kano Model Analysis Approach

Packaging can play a significant role in a purchasing decision. Packaging material is one of the most important components of packaging design. It can create an initial impression that may generate an opinion regarding the product's attributes. Despite a significant research focus on packaging,...

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Bibliographic Details
Main Authors: Maja Brozović*, Dorotea Kovačević, Josip Bota
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2021-01-01
Series:Tehnički Vjesnik
Subjects:
consumer
Kano model
material
packaging
product
Online Access:https://hrcak.srce.hr/file/379421

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