STRATEGIC MARKETING IN CRISIS (COVID-19 PANDEMIC): A STUDY AT PRIMEBIZ HOTEL SURABAYA
COVID-19 pandemic has disrupted the global economy including the hotel industry locally and internationally. It has spread to practically every country in the world. While the survival of the hotel industry was at its stake, there was a need for research to know management's response to this c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nahdlatul Ulama Surabaya
2022-11-01
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| Series: | Business and Finance Journal |
| Subjects: | |
| Online Access: | https://journal2.unusa.ac.id/index.php/BFJ/article/view/3355 |