The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
Today, any political party should use professional marketing tools to analyse its market and to position itself. Therefore, the role of marketing research is fundamental, because it allows to analyse the voters’ needs and desires, so that the party can adopt the appropriate strategy to satisfy them....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2001-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2001&v=1&n=2&o=2 |