NETWORK EXTERNALITIES AND MARKET COMPETITIVENESS
All companies operate and compete on the cybermarket according to a click-and-mortar or pure-play business model. This alternative can be recognized as a factor in their competitiveness. The principal problem which requires a more in-depth treatment is how to explain the marginal theory in the cyber...
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| Format: | Article |
| Language: | English |
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University of Gdansk
2017-12-01
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| Series: | Contemporary Economy |
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| Online Access: | http://www.wspolczesnagospodarka.pl/?p=1760 |