Research on brand cultivation and promotion of cultural and creative products with regional characteristics in Shanxi based on DEA model
This paper efficiently develops cultural and creative product design based on the DEA model, using input-oriented super-efficient expression data and the input surplus of the first stage as the explanatory variable to measure the efficiency value of cultural and creative products. A pre-determined c...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
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| Online Access: | https://doi.org/10.2478/amns.2023.2.00737 |