USING CHILDREN TO SELL: CHILDHOOD AND ADVERTISING OF CONSUMER MAGAZINES

In the present society, also identified as a "consumer society" (Bauman, 2008), people, irrespective of gender, age, social and financial conditions, are all called for consumption. In this article we turn to the childhood and approached one of the faces of their insertion into the society...

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Bibliographic Details
Main Authors: Paula Deporte Andrade, Marisa Vorraber Costa
Format: Article
Language:Portuguese
Published: Editora da Universidade de Santa Cruz do Sul 2010-09-01
Series:Reflexão & Ação
Subjects:
Online Access:https://online.unisc.br/seer/index.php/reflex/article/view/1551