STRATEGY FROM CONCEPTUALIZATION TO COMPETITIVE ADVANTAGE

The purpose of this study is to show how important the process of defining strategy can be for a company in the economical context that we all face now days. This study shows that although the results after a company has defined its strategy can be seen in a longer or shorter period of time, the pro...

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Bibliographic Details
Main Authors: Giurgiu Catalin, Borza Anca
Format: Article
Language:deu
Published: University of Oradea 2015-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2015/n1/131.pdf