PERBANDINGAN TINGKAT KEPENTINGAN VARIABEL LAYANAN PADA JASA YANG BERSIFAT REKREATIF

Surveying the differences of importance level of service variables is a must for service providers. The ten service variables are tangible, reliability, responsiveness, competence, courtesy, credibility, security, access, communication, and understanding the customer. The categories of service provi...

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Bibliographic Details
Main Authors: Kriswanto Widiawan, Marta Susiani
Format: Article
Language:English
Published: Petra Christian University 2004-01-01
Series:Jurnal Teknik Industri
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/ind/article/view/16226