Media Priming of Road Traffic Accidents in Kenya

This article examines how the print media in Kenya reported road traffic accidents (RTAs). Using the priming theory, the article sought to identify the patterns of reporting and issues arising from such reporting of RTAs in the print media in Kenya. This is because the cost of RTAs in Kenya to the e...

Full description

Bibliographic Details
Main Authors: Hezron Mogambi, Florence Nyakeri
Format: Article
Language:English
Published: SAGE Publishing 2015-10-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244015606491