Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV
This research was held to find out how the local television, which is RBTV, survived from “national” television by its segmentation, targeting, and positioning way. This research is important because the result is expected to be a reference for other local televisions to keep their existence and sur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2016-11-01
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| Series: | Komunikator |
| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/2323 |