Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV
This research was held to find out how the local television, which is RBTV, survived from “national” television by its segmentation, targeting, and positioning way. This research is important because the result is expected to be a reference for other local televisions to keep their existence and sur...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2016-11-01
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| Series: | Komunikator |
| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/2323 |
| _version_ | 1818597125244583936 |
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| author | Shabira Dwi Fadhilah Nabila Farahnisa Rizki Taslimatul Uyun Nurul Fajri Hidayati |
| author_facet | Shabira Dwi Fadhilah Nabila Farahnisa Rizki Taslimatul Uyun Nurul Fajri Hidayati |
| author_sort | Shabira Dwi Fadhilah |
| collection | DOAJ |
| description | This research was held to find out how the local television, which is RBTV, survived from “national” television by its segmentation, targeting, and positioning way. This research is important because the result is expected to be a reference for other local televisions to keep their existence and survive against many other “national” televisions. This research discusses about how RBTV’s strategy as one of local television survived from many other local televisions and “national” televisions. The research method was qualitative descriptive and for the informant was getting by purposive sampling technique. The conclusion of the research is the cooperation between KOMPAS TV and RBTV as a networked television, made mass media (especially television) escaped from media policy and goals changing and also homogenity of news and information as the results from media diversification. Other “national” television station should follow KOMPAS TV ways by networked television with RBTV to create the opportunity for local television, so they can compete with other “national” television all over Indonesia. Other local televisions are hoped to follow RBTV’s strategy through networked television with KOMPAS TV to survive from tight competition among other local television. |
| first_indexed | 2024-12-16T11:42:50Z |
| format | Article |
| id | doaj.art-ecd3680564eb4dbb847e374ac638fcd2 |
| institution | Directory Open Access Journal |
| issn | 1979-6765 2549-9246 |
| language | English |
| last_indexed | 2024-12-16T11:42:50Z |
| publishDate | 2016-11-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Komunikator |
| spelling | doaj.art-ecd3680564eb4dbb847e374ac638fcd22022-12-21T22:32:54ZengUniversitas Muhammadiyah YogyakartaKomunikator1979-67652549-92462016-11-01821985Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TVShabira Dwi Fadhilah0Nabila Farahnisa1Rizki Taslimatul Uyun2Nurul Fajri Hidayati3Universitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaUniversitas Muhammadiyah YogyakartaThis research was held to find out how the local television, which is RBTV, survived from “national” television by its segmentation, targeting, and positioning way. This research is important because the result is expected to be a reference for other local televisions to keep their existence and survive against many other “national” televisions. This research discusses about how RBTV’s strategy as one of local television survived from many other local televisions and “national” televisions. The research method was qualitative descriptive and for the informant was getting by purposive sampling technique. The conclusion of the research is the cooperation between KOMPAS TV and RBTV as a networked television, made mass media (especially television) escaped from media policy and goals changing and also homogenity of news and information as the results from media diversification. Other “national” television station should follow KOMPAS TV ways by networked television with RBTV to create the opportunity for local television, so they can compete with other “national” television all over Indonesia. Other local televisions are hoped to follow RBTV’s strategy through networked television with KOMPAS TV to survive from tight competition among other local television.https://journal.umy.ac.id/index.php/jkm/article/view/2323 |
| spellingShingle | Shabira Dwi Fadhilah Nabila Farahnisa Rizki Taslimatul Uyun Nurul Fajri Hidayati Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV Komunikator |
| title | Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV |
| title_full | Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV |
| title_fullStr | Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV |
| title_full_unstemmed | Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV |
| title_short | Bertahan di Tengah TV “Nasional” : Strategi Manajemen RBTV Melalui TV Jaringan dengan KOMPAS TV |
| title_sort | bertahan di tengah tv nasional strategi manajemen rbtv melalui tv jaringan dengan kompas tv |
| url | https://journal.umy.ac.id/index.php/jkm/article/view/2323 |
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