The image of a research institution as an important element in shaping the level of competitiveness of the organisation
The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purcha...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.24.06.2017.09 |