The image of a research institution as an important element in shaping the level of competitiveness of the organisation
The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purcha...
Main Author: | Świeczak Witold |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2017-06-01
|
Series: | Marketing of Scientific and Research Organizations |
Subjects: | |
Online Access: | https://doi.org/10.14611/minib.24.06.2017.09 |
Similar Items
-
Reputation Management for Scientific Organisations — Framework Development and Exemplification
by: Morschheuser Petra, et al.
Published: (2015-12-01) -
Quand être soi ne suffit plus. Les nouvelles modalités du travail identitaire des universités belges francophones
by: Aubépine Dahan, et al.
Published: (2016-05-01) -
CHANGING MILITARY ORGANISATIONAL CULTURE - MULTIPLIER OF ORGANISATIONAL EFFECTIVENESS AND EFFICIENCY
by: RIZESCU ALEXANDRU-MARIUS
Published: (2023-06-01) -
Organisational Symbols: Reflections of Organisational Culture?
by: Norhafezah Yusof
Published: (2009-06-01) -
Determining Critical Elements in Strengthening the Organisations: A Study on the Public Sector
by: Rahimi Abidin, et al.
Published: (2015-12-01)