Enhancing visitor experiences: a quantitative analysis of marketing strategies at historical and cultural national parks
This study explores the impact of marketing mix elements—product, price, process, physical evidence, people, place, and promotion—on customers’ revisit potential to cultural and historical national parks. Using a sample of 423 participants, selected through cluster and convenience sampling, the rese...
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| Formato: | Artigo |
| Idioma: | English |
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Taylor & Francis Group
2025-12-01
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| coleção: | Cogent Social Sciences |
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| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2458066 |