Rara Avis Vineyards: Has This Bird Flown?
Preston “Press” McLean (name disguised at his request) was a successful serial entrepreneur who created an investor group in 2006 to take over a troubled premium winery in Sonoma County. The business model introduced by McLean focused on enhancing the consumers’ experience and outsourced activities...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2018-02-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/wbcrj/2018.02.01/rara |